{"id":7817,"date":"2021-07-10T16:17:13","date_gmt":"2021-07-10T21:17:13","guid":{"rendered":"https:\/\/www.plasticaucho.com.pe\/blog\/?p=7817"},"modified":"2021-08-11T16:29:45","modified_gmt":"2021-08-11T21:29:45","slug":"por-que-las-marcas-de-zapatillas-deportivas-se-rinden-a-la-teoria-del-color","status":"publish","type":"post","link":"https:\/\/www.plasticaucho.com.pe\/blog\/por-que-las-marcas-de-zapatillas-deportivas-se-rinden-a-la-teoria-del-color\/","title":{"rendered":"\u00bfPor qu\u00e9 las marcas de zapatillas deportivas se rinden a la teor\u00eda del color?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hasta hace algunos a\u00f1os, las <\/span><b>marcas de zapatillas deportivas<\/b><span style=\"font-weight: 400;\"> optaban por el color negro para este tipo de calzado. No obstante, esto cambi\u00f3 en los a\u00f1os 90 cuando la marca espa\u00f1ola JOMA introdujo el color a las zapatillas de f\u00fatbol.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As\u00ed ve\u00edamos como jugadores como Alfonso P\u00e9rez y Fernando Morientes llevaban botas deportivas blancas y rojas, respectivamente. Poco a poco el uso del color en el calzado deportivo fue seguido por otras marcas, y hoy en d\u00eda es com\u00fan verlo no s\u00f3lo en zapatillas de f\u00fatbol, tambi\u00e9n en las de tenis, v\u00f3ley, running.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-flat ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenidos del art\u00edculo<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a21c6d777695\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a21c6d777695\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.plasticaucho.com.pe\/blog\/por-que-las-marcas-de-zapatillas-deportivas-se-rinden-a-la-teoria-del-color\/#%C2%BFEntonces_por_que_las_marcas_de_zapatillas_deportivas_apuestan_por_el_color\" >\u00bfEntonces por qu\u00e9 las marcas de zapatillas deportivas apuestan por el color?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.plasticaucho.com.pe\/blog\/por-que-las-marcas-de-zapatillas-deportivas-se-rinden-a-la-teoria-del-color\/#Zapatillas_deportivas_de_colores_pasteles\" >Zapatillas deportivas de colores pasteles<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.plasticaucho.com.pe\/blog\/por-que-las-marcas-de-zapatillas-deportivas-se-rinden-a-la-teoria-del-color\/#Zapatillas_deportivas_de_colores_brillantes\" >Zapatillas deportivas de colores brillantes<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.plasticaucho.com.pe\/blog\/por-que-las-marcas-de-zapatillas-deportivas-se-rinden-a-la-teoria-del-color\/#Zapatillas_deportivas_grises\" >Zapatillas deportivas grises<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"%C2%BFEntonces_por_que_las_marcas_de_zapatillas_deportivas_apuestan_por_el_color\"><\/span><span style=\"font-weight: 400;\">\u00bfEntonces por qu\u00e9 las <\/span><b>marcas de zapatillas deportivas <\/b><span style=\"font-weight: 400;\">apuestan por el color?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">No es s\u00f3lo cuesti\u00f3n de moda o gustos que elegimos comprar zapatillas de un color sobre otro. Las marcas saben que los colores de las zapatillas estimulan emociones en los usuarios.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En el caso del calzado deportivo, el color alienta o desanima la compra. A continuaci\u00f3n, veremos un par de ejemplos de colores usados en calzado deportivo y con qu\u00e9 intenci\u00f3n se emplean.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Zapatillas_deportivas_de_colores_pasteles\"><\/span><strong>Zapatillas deportivas de colores pasteles<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Los tonos pasteles en el calzado deportivo ocasionan que los potenciales compradores relacionen este tipo de calzado con el optimismo y la energ\u00eda.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazy lazy-hidden wp-image-7819 size-full aligncenter\" src=\"data:image\/svg+xml,%3Csvg xmlns=%22http:\/\/www.w3.org\/2000\/svg%22 viewBox=%220 0 800 560%22%3E%3C\/svg%3E\" data-lazy-type=\"image\" data-src=\"https:\/\/www.plasticaucho.com.pe\/blog\/wp-content\/uploads\/2021\/08\/Zapatillas-deportivas-amarillas-y-de-colores-pasteles.jpg\" alt=\"Zapatillas deportivas de colores pasteles\" width=\"800\" height=\"560\" srcset=\"\" data-srcset=\"https:\/\/www.plasticaucho.com.pe\/blog\/wp-content\/uploads\/2021\/08\/Zapatillas-deportivas-amarillas-y-de-colores-pasteles.jpg 800w, https:\/\/www.plasticaucho.com.pe\/blog\/wp-content\/uploads\/2021\/08\/Zapatillas-deportivas-amarillas-y-de-colores-pasteles-300x210.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Zapatillas_deportivas_de_colores_brillantes\"><\/span><span style=\"font-weight: 400;\">Zapatillas deportivas de colores brillantes<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Quiz\u00e1 hayas visto zapatillas deportivas de colores estridentes que apuntan al ne\u00f3n. En especial en terrenos como las canchas de f\u00fatbol. Calzado de estas tonalidades llamativas, como el verde lim\u00f3n de la imagen abajo, se usan con la intenci\u00f3n de atraer la mirada y crear en el usuario un recordatorio sobre la marca. As\u00ed mismo, este color en particular se asocia con la velocidad, por lo que no es extra\u00f1o verlo en el calzado de futbolistas y atletas.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazy lazy-hidden wp-image-7820 size-full aligncenter\" src=\"data:image\/svg+xml,%3Csvg xmlns=%22http:\/\/www.w3.org\/2000\/svg%22 viewBox=%220 0 800 560%22%3E%3C\/svg%3E\" data-lazy-type=\"image\" data-src=\"https:\/\/www.plasticaucho.com.pe\/blog\/wp-content\/uploads\/2021\/08\/Zapatillas-deportivas-de-colores-brillantes.jpg\" alt=\"Zapatillas deportivas de colores brillantes\" width=\"800\" height=\"560\" srcset=\"\" data-srcset=\"https:\/\/www.plasticaucho.com.pe\/blog\/wp-content\/uploads\/2021\/08\/Zapatillas-deportivas-de-colores-brillantes.jpg 800w, https:\/\/www.plasticaucho.com.pe\/blog\/wp-content\/uploads\/2021\/08\/Zapatillas-deportivas-de-colores-brillantes-300x210.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Zapatillas_deportivas_grises\"><\/span><span style=\"font-weight: 400;\">Zapatillas deportivas grises<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"lazy lazy-hidden alignnone wp-image-7821 size-full\" src=\"data:image\/svg+xml,%3Csvg xmlns=%22http:\/\/www.w3.org\/2000\/svg%22 viewBox=%220 0 800 560%22%3E%3C\/svg%3E\" data-lazy-type=\"image\" data-src=\"https:\/\/www.plasticaucho.com.pe\/blog\/wp-content\/uploads\/2021\/08\/Zapatillas-deportivas-grises.jpg\" alt=\"Zapatillas deportivas grises\" width=\"800\" height=\"560\" srcset=\"\" data-srcset=\"https:\/\/www.plasticaucho.com.pe\/blog\/wp-content\/uploads\/2021\/08\/Zapatillas-deportivas-grises.jpg 800w, https:\/\/www.plasticaucho.com.pe\/blog\/wp-content\/uploads\/2021\/08\/Zapatillas-deportivas-grises-300x210.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El color gris, se usa no s\u00f3lo para ofrecer calzado combinable por ser neutro; sino que tambi\u00e9n est\u00e1 asociado a la calidad y la innovaci\u00f3n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Como ves los colores que se usan en el calzado deportivo se emplean con el inter\u00e9s de atraer la atenci\u00f3n del p\u00fablico objetivo. Incluso no es de extra\u00f1ar ver mezclas de colores inspiradas en pel\u00edculas y series de televisi\u00f3n con el objetivo de generar nostalgia en el consumidor.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ahora que conoces lo importante que es el color en el calzado deportivo, no dudes en escapar de los tonos cl\u00e1sicos y surtir tu tienda de calzado deportivo de zapatillas de colores innovadores. \u00a1Conoce la novedosa <\/span><a href=\"https:\/\/www.plasticaucho.com.pe\/zapatillas-deportivas\/adulto\/\"><span style=\"font-weight: 400;\">colecci\u00f3n de calzado deportivo<\/span><\/a><span style=\"font-weight: 400;\">, para dotaci\u00f3n, del cat\u00e1logo de Plasticaucho!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hasta hace algunos a\u00f1os, las marcas de zapatillas deportivas optaban por el color negro para este tipo de calzado. No obstante, esto cambi\u00f3 en los a\u00f1os 90 cuando la marca espa\u00f1ola JOMA introdujo el color a las zapatillas de f\u00fatbol.\u00a0 As\u00ed ve\u00edamos como jugadores como Alfonso P\u00e9rez y Fernando Morientes llevaban botas deportivas blancas y&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-7817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zapatillas-deportivas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 las marcas de zapatillas deportivas se rinden a la teor\u00eda del color? - Plasticaucho<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.plasticaucho.com.pe\/blog\/por-que-las-marcas-de-zapatillas-deportivas-se-rinden-a-la-teoria-del-color\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 las marcas de zapatillas deportivas se rinden a la teor\u00eda del color? - Plasticaucho\" \/>\n<meta property=\"og:description\" content=\"Hasta hace algunos a\u00f1os, las marcas de zapatillas deportivas optaban por el color negro para este tipo de calzado. No obstante, esto cambi\u00f3 en los a\u00f1os 90 cuando la marca espa\u00f1ola JOMA introdujo el color a las zapatillas de f\u00fatbol.\u00a0 As\u00ed ve\u00edamos como jugadores como Alfonso P\u00e9rez y Fernando Morientes llevaban botas deportivas blancas y...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.plasticaucho.com.pe\/blog\/por-que-las-marcas-de-zapatillas-deportivas-se-rinden-a-la-teoria-del-color\/\" \/>\n<meta property=\"og:site_name\" content=\"Plasticaucho\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-10T21:17:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-11T21:29:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.plasticaucho.com.pe\/blog\/wp-content\/uploads\/2021\/08\/Por-qu\u00e9-las-marcas-de-zapatillas-deportivas-se-rinden-a-la-teor\u00eda-del-color.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"plasticuacho-admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"plasticuacho-admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.plasticaucho.com.pe\\\/blog\\\/por-que-las-marcas-de-zapatillas-deportivas-se-rinden-a-la-teoria-del-color\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.plasticaucho.com.pe\\\/blog\\\/por-que-las-marcas-de-zapatillas-deportivas-se-rinden-a-la-teoria-del-color\\\/\"},\"author\":{\"name\":\"plasticuacho-admin\",\"@id\":\"https:\\\/\\\/www.plasticaucho.com.pe\\\/blog\\\/#\\\/schema\\\/person\\\/7b40295cfcac4fd5988dd2ca994fb83c\"},\"headline\":\"\u00bfPor qu\u00e9 las marcas de zapatillas deportivas se rinden a la teor\u00eda del color?\",\"datePublished\":\"2021-07-10T21:17:13+00:00\",\"dateModified\":\"2021-08-11T21:29:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.plasticaucho.com.pe\\\/blog\\\/por-que-las-marcas-de-zapatillas-deportivas-se-rinden-a-la-teoria-del-color\\\/\"},\"wordCount\":450,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.plasticaucho.com.pe\\\/blog\\\/por-que-las-marcas-de-zapatillas-deportivas-se-rinden-a-la-teoria-del-color\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.plasticaucho.com.pe\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Por-qu\u00e9-las-marcas-de-zapatillas-deportivas-se-rinden-a-la-teor\u00eda-del-color.jpg\",\"articleSection\":[\"Zapatillas deportivas\"],\"inLanguage\":\"es-PE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.plasticaucho.com.pe\\\/blog\\\/por-que-las-marcas-de-zapatillas-deportivas-se-rinden-a-la-teoria-del-color\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.plasticaucho.com.pe\\\/blog\\\/por-que-las-marcas-de-zapatillas-deportivas-se-rinden-a-la-teoria-del-color\\\/\",\"url\":\"https:\\\/\\\/www.plasticaucho.com.pe\\\/blog\\\/por-que-las-marcas-de-zapatillas-deportivas-se-rinden-a-la-teoria-del-color\\\/\",\"name\":\"\u00bfPor qu\u00e9 las marcas de zapatillas deportivas se rinden a la teor\u00eda del color? 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